Dad Meals // Zero Fluff (“we,” “us,” or “our”) operates the website mealinstructions.com (the “Site”). This Privacy Policy explains what information we collect when you visit the Site, how we use it, and the choices you have regarding that information.
By using the Site, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
Information you provide directly. If you email us or use the contact form, we receive the email address and message contents you send. If you place an order in the shop, we receive the name, shipping address, and order details you supply.
Information collected automatically. When you visit the Site our servers and our third-party providers automatically log standard request data: IP address, browser type and version, device type, operating system, referring URL, pages viewed, timestamps, and interaction events. We use this to operate, secure, and improve the Site.
Cookies and similar technologies. We and our partners use cookies, local storage, and similar technologies. Some are strictly necessary; others measure traffic and personalize advertising.
2. How We Use Information
- Operate, maintain, and improve the Site and its features.
- Understand how visitors use the Site (aggregate analytics).
- Serve advertising, including personalized advertising where permitted.
- Respond to inquiries and provide customer support.
- Fulfill and ship merchandise orders.
- Detect, investigate, and prevent fraud, abuse, and security incidents.
- Comply with legal obligations.
3. Third-Party Advertising (Google AdSense)
We use Google AdSense, a third-party advertising service provided by Google LLC, to display advertisements on the Site.
- Google, as a third-party vendor, uses cookies (including the DoubleClick DART cookie) to serve ads based on prior visits to this Site and other sites on the internet.
- Google's use of advertising cookies enables it and its partners to serve ads to users based on their visits to this Site and other sites.
- Third-party vendors and ad networks may also use cookies to serve ads on the Site.
- You can opt out of personalized advertising by visiting Google's Ads Settings, or opt out of a third-party vendor's use of cookies for personalized advertising by visiting aboutads.info, youronlinechoices.eu (EEA/UK), or youradchoices.ca (Canada).
For visitors in the European Economic Area, the United Kingdom, and Switzerland, we present a consent management prompt before personalized ads or non-essential cookies are set. Non-personalized ads may still be shown where consent is not provided, using only limited data (such as coarse location and page context) required to serve and measure the ad.
Learn more about how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites.
4. Analytics
We use Google Analytics 4 to understand how visitors interact with the Site. Google Analytics uses cookies and similar identifiers to collect information about Site usage. IP addresses are truncated where supported. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.
5. How We Share Information
We do not sell personal information. We share information only with:
- Service providers who help us operate the Site (hosting, analytics, ad serving, email, payments, fulfillment) under contracts that limit their use to those services.
- Authorities when required by law, subpoena, or to protect rights, safety, or property.
- A successor in the event of a merger, acquisition, or sale of assets, under equivalent confidentiality obligations.
6. Your Rights and Choices
Depending on where you live, you may have the right to access, correct, delete, port, or restrict processing of your personal information, and to object to certain uses (including targeted advertising). To exercise these rights, email us at privacy@mealinstructions.com. We will respond within the timeframes required by applicable law.
California residents (CCPA/CPRA): You may request disclosure of the categories and specific pieces of personal information we have collected about you, request deletion, and opt out of the “sharing” of personal information for cross-context behavioral advertising. To opt out, email us at the address above or use your browser's Global Privacy Control signal, which we honor.
EEA, UK, and Swiss residents: We rely on your consent for non-essential cookies and personalized advertising, and on legitimate interests for aggregate analytics and Site security. You may withdraw consent at any time via the consent prompt or by clearing cookies for this Site.
7. Data Retention
We keep server logs for up to 90 days, analytics data for up to 14 months, order records for 7 years (as required by tax law), and email correspondence until it is no longer needed to serve your request.
8. Children's Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with information, contact us and we will delete it.
9. Security
We use reasonable technical and organizational measures to protect information — TLS in transit, access controls, and a limited retention window. No system is perfectly secure; we cannot guarantee absolute security.
10. International Transfers
The Site is hosted in the United States. If you access it from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect the most recent revision. Material changes will be noted on the Site.
12. Contact
Questions or requests about this Privacy Policy: privacy@mealinstructions.com.